Within a few years, rapidly developing technology has created radically new and complex human, social and cultural patterns of behaviour. Not only the media change, but the way they impact every aspect of our lives. The Bachelor Interactive/Media/Design of the Royal Academy of Art, The Hague (KABK) has responded to this situation by providing education for a new breed of design professionals, who can understand these complex changes, who call into question accepted norms, who analyse critically and creatively, and who can produce new kinds of interactive design solutions to meet the challenges of today and the future.
The Bachelor Interactive/Media/Design is for students who aim to influence society by designing meaningful interactivity between people, machines, systems, processes, societies and cultures - where "human" is always the main factor.
