You will learn how to create communication based on affect, rather than on storytelling, with the aid of moving images. This is a professional field that has only just begun to reveal its vast potential, the market for communication through all types of screens (smartphones to billboards) is rapidly growing. Within this professional field there is a clearly expressed need for people who understand the nature of moving images and who are able to translate communicative demands into solid and touching moving images. As a Moving Image designer you will often work in a team of designers, often led by an art-director. After the completion of the Moving Image programme you will be able to join in this team as a specialist on the moving image or as a (junior) art director in the field of moving images.
You will be trained to be a team player (more likely; the team captain). This is why we work with an ‘asymmetrical’ course program. This means that we alternate short yet intensive periods of (theoretical and practical) centralized learning with longer blocks in which you will develop (collaborative) projects. These phases are coached by professionals from their respective fields and such structure allows to truly dive into your own creative processes and developments. The body of theory will provide an excellent foundation for a specialized master program.
You will study Moving Image at AKI ArtEZ Academy for Art & Design in Enschede. AKI is a small, almost family-like community of artists, designers, craftsmen, scholars and students. The atmosphere is open and friendly, students and staff interact with each other on a personal basis. Different art- and design influences are combined and boundaries are often challenged. Starting points for your studies are your own talents and motivations, which we will cherish and cultivate in a very personalized manner. Curious how we do this? Discover more information in the section Course.
